The position of Iran and America in the world pistachio market
Competitive advantages of Iranian pistachios
- Unique taste and aroma
- High variety of cultivars
- Natural product quality
- Global reputation
- Welcome by consumers in many countries
- Various processing and packaging capabilities
Competitive advantages of American pistachios
- Mechanized production
- High productivity
- Production process standardization
- Modern packaging
- International marketing
- Integrated supply chain management
Comparing the quality of Iranian and American pistachios
The role of packaging in global competition
- Attractive design
- Resistance in transportation
- Insertion of complete information
- Compliance with health standards
- Preserving product freshness
- Possibility of supply in chain stores
The importance of branding in pistachio export
- Increasing customer trust
- Creating added value
- Increasing sales
- Easier entry into new markets
- Sustainability in international markets
Iran's pistachio export challenges
- Fierce competition in the global market
- Transportation costs
- Exchange rate fluctuations
- Trade restrictions in some markets
- Need to develop international brands
- Need to improve packaging
Opportunities ahead for Iranian pistachios
- Participating in international exhibitions
- Iranian brand development
- Modern export packaging
- Digital marketing
- Cooperation with reputable importers
- Focusing on new markets